Yoto & Claire
Transforming Yoto & Claire's Business through Branding and Strategy
Highlighting the significant improvements to a skincare brand due to the collaboration with Hockaday & Co.
What was happening
Background
Yoto & Claire is a small business that specializes in producing organic and luxurious skincare. At the end of 2021, Yoto & Claire was in a state of transformation and was experiencing several issues including:
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Scattered strategy
Marketing efforts were disjointed and ineffective, leading to missed opportunities, low brand visibility, and poor audience engagement.
Poor branding
Without a defined brand voice, visual identity, or unique value proposition, it fails to differentiate itself from competitors and connect emotionally with customers.
Inconsistent sales
The company was facing significant challenges in generating sales, struggling to generate and convert leads to meet revenue targets.
Generic perception
Undifferentiated products have made it difficult to stand out in a crowded market, resulting in sales stagnation and low brand loyalty.
What was needed
Challenge
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Branding
A new visual identity that conveys a sense of luxury and quality, leading to an enhanced product perception.
Profitability
Price their products at a higher level and maintain operations, which will contribute to increased profits.
Expansion
Expand its presence from local markets to shops and pop-up shops in different states with a focused target audience.
Operations
Even efforts across marketing, operations, and product development to improve overall efficiency and effectiveness.
Our Work
Our Work
Our Work
Our Work
About
Myself.
Myself.
About
Myself.
Myself.
About
Myself.
Myself.
Hire
Me.
Me.
Hire
Me.
Me.
What was accomplished
Results
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3
New markets entered
3+
New vending opportunities
800+
New social media followers
$1k+
Increase in monthly sales
wrapping up
Conclusion
The collaboration with Hockaday and Co. has brought about incredible success for Yoto & Claire. The rebranding not only changed the visual identity but also led to increased sales, higher profitability, and an expanded footprint.
The transformation of Yoto & Claire is a testament to the power of focused branding and marketing. The business is now preparing for the Christmas Market in Bryant Park in 2024, with a solid plan for future growth and expansion. Here's what we accomplished:
Rebrand and visual transformation
Increased sales and customer focus
Balanced efforts and improved manageability
Confidence and pricing strategy
Expanded footprint and higher loyalty
"As the brand evolved, I am more comfortable with Yoto and Claire. I am now able to be front and center. I am happy with the look; it’s a beautiful brand. It speaks really well in terms of the quality, so I can now have my name and face there."
Magda
Founder and CEO
Ready to take your business to the next level?
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