How Nel's Tea Increased Sales through Strategic Planning

What was happening

Background

Nel's Tea is a small business that specializes in serving tea at various events. They offer a refreshing blend of premium teas and freshly squeezed juices, crafted for a healthy and flavorful experience. When we first began working with Nel's Tea, some of the issues they were having included:

Scattered marketing strategy

Marketing efforts were disjointed and ineffective, leading to missed opportunities, low brand visibility, and poor audience engagement.

Lack of financial organization

The absence of a clear financial strategy was hindering their ability to manage cash flow, allocate resources, and plan for growth.

Lack of pricing strategy

The company struggled to position its products effectively in the market and risked either underpricing or overpricing, both of which can harm profitability.

Inconsistent experiences

Inconsistent service quality, uneven product offerings, and fluctuating customer support were creating confusion and frustration among customers.

What was needed

Challenge

Organization

Clarity of the day-to-day spending, helping Nel's Tea recognize what they were investing in the business versus what they were gaining.

Pricing

Learn to gauge pricing based on profit margins and business goals, making it easier to maintain profitability even with additional expenses.

Social Media

Strategies for engaging with customers and building a following to ensure a memorable customer experience.

Consistency

Methods to stay true to the business' vision and values to help keep the business focused.

what we did

Our Work

About
Myself.

Hire
Me.

Our Work

About
Myself.

Hire
Me.

What was accomplished

Results

20k+

social media views

1k+

followers

6

total drink products

$13k+

revenue the next year

wrapping up

Conclusion

The transformation of Nel's Tea from a primarily pop-up business to a growing catering and event service provider is a testament to the power of organization, structured pricing, and effective branding and marketing. The business has matured and expanded its offerings, maintaining a commitment to its vision and values. The collaboration with Hockaday and Co. has brought about significant improvements, setting Nel's Tea on a trajectory for continued growth and future success.

Nel's Tea plans to continue participating in events and aims to secure a presence in retail stores. The business is prepared to adapt and provide the right pricing structure for customers. The journey towards expansion is well underway, and the team remains confident in the business's growth prospects. Here's what we accomplished:

Developed a system for tracking revenues and expenses

Transitioned from pop-up events to catering events

Created a profitable pricing blueprint

Improved social media presence and brand identity

Significant business growth

"We have become more organized in the day-to-day spending and expenses. [You all] helped organize my expenses, how I shopped, and provide a blueprint for us."

Chanel Smart

CEO

Ready to take your business to the next level?

Yes, I am!