Black Cake Magic
How Black Cake Increased Sales through Targeted Product Development and Marketing
How we used branding, product development, and customer engagement strategies to boost sales for a baking company.
What was happening
Background
Black Cake Magic is a baking company that specializes in creating delicious, custom-designed treats. Prior to Hockaday & Co.'s involvement, they were lacking in several areas:
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Lack of Structure
The client focused primarily on baking and lacked the business acumen needed to grow and promote the venture effectively.
Operational Gaps
The client's lack of formal operational structure and digital presence hindered brand visibility and customer engagement.
Branding Limitations
The client had limited knowledge of how to build a strong brand, which prevented the business from reaching its full potential.
Lack of Strategy
The organization struggled to align its goals, resources, and efforts, leading to inefficiencies and missed opportunities.
What was needed
Challenge
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Formation
Develop the legal infrastructure needed to provide a strong foundation for growth and mitigate risk.
Structure
Develop a formal operational structure to ensure all tasks are being completed as efficiently and efficiently as possible.
Marketing
Develop a strong brand and digital presence to increase visibility and customer engagement.
Products
Turn treats into full-blown products, including pricing strategy and overall margins, to make creations profitable.
Our Work
Our Work
Our Work
Our Work
About
Myself.
Myself.
About
Myself.
Myself.
About
Myself.
Myself.
Hire
Me.
Me.
Hire
Me.
Me.
What was accomplished
Results
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$2k+
Monthly sales
5+
Events in under 2 months
+25%
Sales Growth
50+
Custom orders
wrapping up
Conclusion
Thanks to the strategic guidance and support of Hockaday & Co., Black Cake Magic has transformed from a passion project into a structured, recognizable brand.
With a clear vision, operational tools, and growing confidence, the client is well-positioned to achieve future business goals, such as opening a storefront and celebrating Caribbean culture. The collaboration has laid a solid foundation that will continue to support the client’s growth and aspirations. Here's what we accomplished:
LLC filing
Operational management system and more efficient processes
Developed brand kit
Bookkeeping and digital payment systems
Fully-developed products and a new website
"I’ve gotten a lot of traffic from social media... someone reached out to me regarding a pop-up next month because they saw me on Black Long Island."
Anansa
Founder and CEO
Ready to take your business to the next level?
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